FunnelStory

Data Driven Sales Engineering | Varun Badhwar - Endor Labs , Palo Alto Networks

February 12, 2023 Alok Shukla, Varun Badhwar Season 1 Episode 5
FunnelStory
Data Driven Sales Engineering | Varun Badhwar - Endor Labs , Palo Alto Networks
Show Notes Chapter Markers

Alok Shukla, in a conversation with Varun Badhwar, Founder/CEO of Endor Labs, Former GM/SVP of Prisma Cloud at Palo Alto Networks, on why being data-driven and product led is the future of enterprise sales engineering.

An alumnus of USC, Varun currently serves as the Founder & CEO of Endor Labs, a startup focused on software supply chain security. 

Before starting Endor Labs, Varun was the founding GM and SVP of Prisma Cloud at Palo Alto Networks, where he built the cloud-native security business from scratch to over $300M ARR in 3 years. Varun joined Palo Alto Networks by acquiring RedLock, a CSPM startup he founded three years prior and sold for over $230M. 


Introduction
Sales process at RedLock
How was the product trialed at RedLock?
Change of GTM over last 8 years
How to deal with a user persona that does not want in-person engagement?
Crystal balling 2023 for Startups
Why is product telemetry crucial for GTM?
How do Sales engineers conclude PoC is going good?
Should Product Managers be incentivized?
Product Automation is the missing trifecta of automation